The Barbie universe was created to mimic real life. It's more than a toy—it’s a way that parents can teach life lessons to their children, no matter how big or small.



Stop-motion tales from the Life Lessons series that can live as pre-roll, social or web content.


Tough lessons told in easily digestible pieces.


Life Lessons by Barbie: The Book

Much like books created to accompany special exhibits in museums, we made a coffee table book expanding on the campaign. In it are the life lessons parents can teach their children with Barbie and product suggestions on how to recreate the scene.

Made at the VCU Brandcenter with Maria Kouninski (Art Director)