Lost Label Brigade   

Labels stem from people’s inherent need to categorize others. But what if you don’t fit into the box?

If you’re an ethnic minority growing up in America, you deal with expectations based on your appearance. Questions about why you act or speak a certain way come up and labels can be made as a result. More often than not, it leaves people feeling like they don't belong.

We created a brand that encourages self-acceptance and celebrates being in cultural limbo. 





(Best viewed in fullscreen)






Made at the VCU Brandcenter with Chris Lumain (Art Director) and Jasmine McCrae (Art Director)