Jennifer Yoon
Jenny is a creative director and copywriter
based in New York.
Essentia
UN Foundation
Dove
Atlassian
lululemon
Chase Sapphire Reserve
Harley-Davidson
About
Jenny is a creative director and copywriter
based in New York.
Essentia
UN Foundation
Dove
Atlassian
lululemon
Chase Sapphire Reserve
Harley-Davidson
About
Atlassian
Software company Atlassian believes that nothing is impossible when we work together.
So we set out to solve three impossible problems in our Impossible Alone campaign, which brought together some of the brightest minds across tech, art and science in order to illustrate how anything is possible with the right people around you.
Made at Droga5 with: Chris Colliton, Kevin Weir, Maria Kouninski, Sara Smokrovich, Nathan Bennet, Courtney Tibbetts, Grace Wang, Cam Priestley, Ian Graetzer, Dakota Brockman and Michelle Levitch.
Our collaborators:
The Battery, Stripe and Whatever Co. (The Giving Trees)
Buttermax, Addition and Plan8 (The Dreamkeeper)
Squeak E. Clean, Laura Jayne Hodkin (The Earworm Eraser)
Featured in:
Little Black Book
The Drum
April 2023
1) It’s impossible for money to grow on trees.
We brought together The Battery, Stripe and Whatever Co. to build The Giving Trees, an installation surrounding a tree in The Battery Woodlands that turns it into a tappable donation bank, allowing it to “grow” money via donations that go towards The Battery Conservancy and the Sierra Club.
2) It’s impossible to hold onto your dreams forever.
We brought together dream scientists, developers and AI technologists to create The Dreamkeeper, an immersive website that features an AI chatbot-powered “dream assistant” that helps you remember details from your dreams and Stable Diffusion to turn them visualizations you can keep.
3) It’s impossible to get a catchy song out of your head.
We brought together audio engineers, musicologists and music psychologists to develop The Earworm Eraser, a scientifically-engineered audio track designed to disrupt the neural patterns that keep a catchy song stuck in your head--and get rid of them for good.
We tapped animation director and artist Laura Jayne Hodkin to create a visualization to accompany the track. Listen and follow along on one ill-fated earworm’s journey...