Jennifer Yoon
Jenny is a creative director and copywriter
based in New York.
Essentia
UN Foundation
Dove
Atlassian
lululemon
Chase Sapphire Reserve
Harley-Davidson
About
Jenny is a creative director and copywriter
based in New York.
Essentia
UN Foundation
Dove
Atlassian
lululemon
Chase Sapphire Reserve
Harley-Davidson
About
lululemon
Unsurprisingly, most women’s performance shoes are made from molds of men’s feet. The BlissFeel Running Shoe is different. It’s not a smaller-and-pink version of a man’s shoe. It’s a shoe based on scans of over a million women’s feet and designed for feeling. Made for women first, because a woman’s foot deserves women’s running shoes.
We launched lululemon’s first running shoes with an anthem film, “A Woman’s Foot”--a love letter to the woman’s foot. A woman’s odd, unique, powerful and so much more, foot.
Real runners are featured in addition to our ambassadors: Colleen Quigley, Kadeena Cox, Changning Zhang and Mirna Valerio, resulting in a collective portrait of women’s running around the world.
It’s lululemon for your feet.
Made at Droga5 with: Marybeth Ledesma, Bastien Grisolet, Maja Fernqvist, Maria Kouninski, Steve Ford, Mike Hasinoff and Mateo Suarez.
Director: Sophia Nahli Allison
DPs: Cambio (CDMX) and Stevo Sheng (Shanghai)
Editors: Andrew Morrow and Jerry Chia
Music/Sound Design: Ballad
Audio: Dan Flosdorf
Design/VFX: Purple Martin
Featured in:
AdAge
Little Black Book
Adweek
Shots
Directors’ Library