Jennifer Yoon
Jenny is a creative director and copywriter
based in New York.
Essentia
UN Foundation
Dove
Atlassian
lululemon
Chase Sapphire Reserve
Harley-Davidson
About
Jenny is a creative director and copywriter
based in New York.
Essentia
UN Foundation
Dove
Atlassian
lululemon
Chase Sapphire Reserve
Harley-Davidson
About
Chase Sapphire Reserve
The best experiences are elevated when we feel a deeper connection to the details.
Find the Detail that Moves You is a campaign that celebrates the craft that goes into every detail a Sapphire Reserve card offers, exploring the context, backstory and history behind every detail to unlock a deeper connection.
In our travel films, Michael B. Jordan introduces us to the cultural context behind a specific detail to help our audience find what they’re after—more unique experiences.
Made at Droga5 with: Haywood Watkins III, Carrie Levy, Maria Kouninski, Lida Tozzi, Pei Chi Teh, Mateo Suarez and Sparkman Clark.
Director: Bradford Young
DP: Shawn Peters
Editor: Conor O’Neil
Sound Designer/Mixer: Evan Mangiamele and Jeremy Siegel
January 2024
Michael delved further into the details of Hawaiian paniolo (cowboy) culture and history in conversation with paniolo Jimmy Miranda and his daughter Marti Snyder of CJM Country Stables.