Jennifer Yoon
Jenny is a creative director and copywriter
based in New York.
Essentia
UN Foundation
Dove
Atlassian
lululemon
Chase Sapphire Reserve
Harley-Davidson
About
Jenny is a creative director and copywriter
based in New York.
Essentia
UN Foundation
Dove
Atlassian
lululemon
Chase Sapphire Reserve
Harley-Davidson
About
Harley-Davidson
Ask any motorcycle rider what it feels like to ride and you’ll get a range of answers that distill down to one truth: it’s a meditative release. Thrill therapy.
To make riding relevant to a new generation, we tapped into that cultural truth and reframed motorcycle riding as a form of full-throttle wellness.
In a world increasingly isolated, fragmented and disconnected, Harley provides unparalled clarity and rush—deliverence from the madness of modern life.
We launched with a film that upended stereotypes about motorcycle riding and instead illustrated what happens inside you when you’re on a bike.
Made at Droga5 with: Casey Rand, Kevin Brady, Tom McQueen, George McQueen, Maria Kouninski, Dan Litzow, Gemma Slack and Kelly Appleton.
Director: Elena Petitti di Roreto
Press:
Adweek
LBB Online
Fast Company
Muse by Clios