Women spend, on average, thirty minutes a week caring for the skin on their faces, but only five minutes on their bodies. Ingredients like vitamin C, pro-ceramides and hyaluronic acid are gatekept to faces, while bodies are left living in FOMO: a fear of missing out on all the active skincare ingredients we give to our face.
But fear no more. All those active ingredients your body has missed, it can now get. All in a serum body wash that moisturizes, illuminates, clears, balances and brightens in the shower—and beyond it, too.
Now our bodies no longer have to miss out on the active ingredients we give to our face. Why miss out?
Get Dove or Get FOAMO.
Made at Droga5 with:
Tom and George McQueen (Executive Creative Directors)
Maria Kouninski (Creative Director)
Christian Zerbel (Copywriter)
Jasmine Paylor (Art Director)
Ally Churchwell (Senior Producer, Film)
Cory Souto (Associate Producer, Film)
Caroline Fahey (Senior Producer, Art)
Dagmar Wong (Senior Producer, Art)
Director: ESTEBAN
Editor: Heather Danosky, Bandit
Sound Designer/Mix Engineer: Owen Shearer + Rob McIver, Sonic Union
Photographer: Benjamin Madgwick
Product Photographer: Rikky Fernandes